$1.2M
Total Revenue
8,523
Records Analysed
65%
Type1 Revenue Share
42%
Medium Outlet Sales
Project Files
Key Visuals
Sales by item type
Outlet size contribution
Outlet type revenue
Key Insights
Outlet Strategy
Supermarket Type1 is a concentration risk
Driving 65% of total revenue from one outlet type creates vulnerability. Medium outlets show stronger sales efficiency and should anchor expansion plans.
Product Mix
Low Fat demand is a consistent signal
Low Fat products outperform Regular across categories — this is a procurement signal to shift shelf allocation, not a one-category anomaly.
Visibility
Placement alone doesn't drive sales
Low-visibility products still generate strong revenue, suggesting product type and price point matter more than shelf placement optimization.
Ratings
Customers aren't buying on ratings
Medium-rated products outsell high-rated ones, pointing to habit and availability as the real purchase drivers. A UX experiment on rating visibility is warranted.